TN FLY CO
TN FLY CO was created in 2012 as a fly fishing apparel and accessories brand. I designed the Tri-Fly logo as a take on the Tennessee state flag, mimicking the Tri-Star logo. The first products were t-shirts and hats featuring the Tri-Fly logo, which I eventually expanded into other products and other new designs. Several other brands and logos were created under the TN FLY CO umbrella, including: Trout South, TFC Southern and OOGA. Products were sold both online and through brick and mortar retailers.
In 2016, I sold the business in its entirety to another individual.
Summary of work completed on project: initial brand strategy, concept and logo design; website design and development; marketing strategy, development and execution; vendor management, product sourcing, order fulfillment, customer service and client relationship management.
Increased sales growth by 117% from 2013 to 2014.
Increased sales growth by 83% from 2014 to 2015.
Continental Divide Brewery
The Continental Divide Brewery logo was created for an upcoming brewery, still in pre-planning phase.