Featured Work

 
The original TN FLY CO logo

The original TN FLY CO logo

TN FLY CO

TN FLY CO was created in 2012 as a fly fishing apparel and accessories brand. I designed the Tri-Fly logo as a take on the Tennessee state flag, mimicking the Tri-Star logo. The first products were t-shirts and hats featuring the Tri-Fly logo, which I eventually expanded into other products and other new designs. Several other brands and logos were created under the TN FLY CO umbrella, including: Trout South, TFC Southern and OOGA. Products were sold both online and through brick and mortar retailers. 

In 2016, I sold the business in its entirety to another individual.

Summary of work completed on project: initial brand strategy, concept and logo design; website design and development; marketing strategy, development and execution; vendor management, product sourcing, order fulfillment, customer service and client relationship management. 

Screen grabs of site, click here

Featured article in Revive Magazine, click here

Accomplishments: 

Increased sales growth by 117% from 2013 to 2014.

Increased sales growth by 83% from 2014 to 2015.

WELLE logo

WELLE logo

WELLE

WELLE was a concept for a lifestyle apparel and accessories brand aimed at combining the carefree spirit of the California surf and skate culture with the humble Americana vibes of the 1970’s. 

Check out the full project scope by clicking here. 

Continental Divide Brewery logo

Continental Divide Brewery logo

Continental Divide Brewery 

The Continental Divide Brewery logo was created for an upcoming brewery, still in pre-planning phase.